About the logo.
The Icelandic sheepdog is a diligent watch dog, alerting their masters to any who may intrude. In the famous Njal's Saga, Gunnar is protected by a formidable dog named Sam, who sits on the roof top keeping watch. Gunnar, the longest running outlaw in Icelandic history, owes the duration of his outlawedness to Sam who alerted his master to attackers for 18 years.